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A charismatic brand.
For charismatic individuals.
Welcome to
Our World
Α
Captivating
Space
Τailored for individuals aspiring to embrace their distinct beauty with style and confidence, while savoring the comfort and true essence of charismatic living.
To walk, talk, relate, listen, do, be and just live freely as your true self. A way that radiates magnetism, style and passion.
That’s our charisma. It’s the heartbeat of charismatic living-our signature style. Our way of leading in the Greek clothing market, always setting the pace.
A Dynamic
Brand.
A Thriving
Organisation.
With a proud history, strong present, and an even more promising future.
For the last four decades, with an emphasis on body positivity and a commitment to embracing all sizes and body types, we as mat fashion, have been creating modern outfits that accentuate women’s curves and allow their unique personality traits to shine.
Proud
History
Strong
Present
Promising
Future
A Proud Journey
Founded in 1987 by Marianthi and George Monedas, our vision was to create standout fashion in sizes 42 to 52. Rapidly becoming the top Greek clothing company in plus-size fashion, we’ve played a leading role in the industry.
Today’s Success Spotlight!
A renewed charisma
Today, we dynamically kick off 2023 by launching a complete rebranding, manifesting a new era of creativity! Reintroducing ourselves with a new look and dynamic identity, we are for everyone who wants to feel unique, feminine, comfortable, but most of all, charismatic!
A magnetic
total-looks brand.
We, as mat fashion offer total looks for every occasion and time of the day, for everyone in search of clothes and accessories that really make a difference and evolve the concept of the total look.
Dynamic Collections:
500+ Designs
Two main collections and two flash collections are presented by mat fashion every year, complemented by innovative merchandising that includes small capsule collections available every 3 weeks. Offering +500 different designs each season.
A striking store revamp
We are upgrading our 20 retail stores in Greece, Cyprus, Kazakhstan, Latvia, and Qatar, while unveiling new premium store concepts across Greece.
The recently opened flagship store at River West shopping center, 96-98 Kifisou Avenue, Athens, is highly impressive and user-friendly, showcasing the company’s latest international standards.
A growing global presence
Our global presence extends through Italy, France, The Netherlands, Ireland, Belgium, Canada, Spain, Portugal, Germany, Austria, and the USA. Actively participating in prestigious international Fashion Fairs since 2010, we showcase in iconic cities like Paris, New York, Berlin, Madrid, Düsseldorf, Amsterdam, Copenhagen, Milan, and beyond.
+55 Countries with
650 Points of Sale
A Passionate, charismatic team.
With 140 dedicated individuals, we're one big fashion family united by creativity and teamwork. Each season,
we passionately craft exceptional collections, driven by talent and ambition, always bringing our best to the table.
All for one
And mat for all
At a Glance
A snapshot of our journey since 1987 - from 140 employees and 400,000 annual units to 20 retail stores and innovative collections. Take a brief glance!
since
1987
140
employees
500
Different Designs
Every Season
+55
countries
Presence
150
Knits Style
4500m2
Total Area of
Headquarters
650
Points of Sale
Globally
2
Main Collections
+ Flash Collections/
Year
400K
Pieces Units
Produced Yearly
42-52
EU Sizes
9
Automatic
Knitting
Machines
20
Retail Stores
A Blooming
Future
We are steadily growing, surpassing yearly forecasts. We invest in new, privately-owned premises, with a 2500sq.m. headquarters plant in Metamorfosi, near Attiki Odos and the National Road. Our knitwear vertical production boasts 9 automatic knitting machines, producing over 65,000 knits annually.
Strategic Collaborations
We proudly collaborate with leading brands in the fashion and cosmetics industry, including Levis, New Balance,Birkenstock, Tommy Hilfiger, Mac Cosmetics, and more.
B2b Style hub
All collections are available through our B2B platform, featuring studio-photographed styles and catwalk videos. A showcased photoshoot in Vogue Greece reaffirms our commitment to creativity and style.
Strategic Collaborations
We proudly collaborate with leading brands in the fashion and cosmetics industry, including Levis, New Balance,Birkenstock, Tommy Hilfiger, Mac Cosmetics, and more.
B2b Style hub
All collections are available through our B2B platform, featuring studio-photographed styles and catwalk videos. A showcased photoshoot in Vogue Greece reaffirms our commitment to creativity and style.
Best
in
Fashion
Awards
Multi
Awarded!
Silver award, Expansion to New Industries.
For 7 Consecutive years (2018-2024) PlusSize Brand, in Best in Fashion Awards.
4 Bronze awards, Best in B2B/ Redesign &Relaunch of ecom/ The most effective investment B2B by E-Volution Awards/ E-Volution Awards - User Interface.
Silver award, Graphic Design Innovation, Packaging Awards.
MORE CHARM, DYNAMISM AND ENERGY ON THE HORIZON
Stay tuned
Style unites. Let's create together!
Get in touch